Tampilkan postingan dengan label SEO. Tampilkan semua postingan
Tampilkan postingan dengan label SEO. Tampilkan semua postingan

Rabu, 13 November 2013

Trik Auto Heading H1 so that become Heading Article

Trik Auto Heading H1 so that become Heading ArticleTrik Auto Heading H1 so that become Heading Article - Basically H1 tag is the main thing that concerns the search engine compared to H2, H3, H4. Put the H1 tag on the title of the article would be more effective than putting it in the title of Home blog. The main objective is the article indexed in search engines. Setting the default template blogger certainly put in the H1 Tag Title Home blog, so you will need to modify the template so that article SEO Friendy.

How to change the title of the article become the H1 tag, consider these steps carefully to avoid mistakes in the application.

Go to the blogger account. on the dashboard, select and click > Template > Edit HTML. Find the code below :

<b:includable id='post' var='post'>
<div class='post hentry' itemprop='blogPost' itemscope='itemscope' itemtype='http://schema.org/BlogPosting'>
<b:if cond='data:post.firstImageUrl'>
<meta expr:content='data:post.firstImageUrl' itemprop='image_url'/>
</b:if>
<meta expr:content='data:blog.blogId' itemprop='blogId'/>
<meta expr:content='data:post.id' itemprop='postId'/>

<a expr:name='data:post.id'/>
<b:if cond='data:post.title'>
<h3 class='post-title entry-title' itemprop='name'>
<b:if cond='data:post.link'>
<a expr:href='data:post.link'><data:post.title/></a>
<b:else/>
<b:if cond='data:post.url'>
<b:if cond='data:blog.url != data:post.url'>
<a expr:href='data:post.url'><data:post.title/></a>
<b:else/>
<data:post.title/>
</b:if>
<b:else/>
<data:post.title/>
</b:if>
</b:if>
</h3>
</b:if>

Replace with the code below :

<b:includable id='post' var='post'>
<div class='post hentry'>
<b:if cond='data:blog.pageType == &quot;item&quot;'>
<b:if cond='data:post.title'>
<h1 class='post-title entry-title'>
<b:if cond='data:post.link'>
<a expr:href='data:post.link'><data:post.title/></a>
<b:else/>
<b:if cond='data:post.url'>
<b:if cond='data:blog.url != data:post.url'>
<a expr:href='data:post.url'><data:post.title/></a>
<b:else/>
<data:post.title/>
</b:if>
<b:else/>
<data:post.title/>
</b:if>
</b:if>
</h1>
</b:if>
<b:else/>
<b:if cond='data:post.title'>
<h2 class='post-title entry-title'>
<b:if cond='data:post.link'>
<a expr:href='data:post.link'><data:post.title/></a>
<b:else/>
<b:if cond='data:post.url'>
<b:if cond='data:blog.url != data:post.url'>
<a expr:href='data:post.url' expr:title='data:post.title' target='_blank'><data:post.title/></a>
<b:else/>
<data:post.title/>
</b:if>
<b:else/>
<data:post.title/>
</b:if>
</b:if>
</h2>
</b:if>
</b:if>

Find the code below :

              <h1 class='title' style='background: transparent; border-width: 0px'>
<b:include name='title'/>
</h1>

Replace with the code below :

<b:if cond='data:blog.pageType != &quot;item&quot;'>
<h1 class='title' style='background: transparent; border-width: 0px'>
<b:include name='title'/>
</h1>
<b:else/>
<p class='title' style='background: transparent; border-width: 0px'>
<b:include name='title'/>
</p>
</b:if>

The last step click on the preview, if the template is not error. then click save template.

Note:
Remember re-edit your post CSS template. setting CSS .post h1, .post h2 or .post h3.

Selasa, 29 Oktober 2013

Qualified Content was like what?

Qualified ContentQualified Content was like what? - The question that always comes up at every going to write an article, quality may be interpreted as providing benefits , have appropriate accuracy, focus on the core (red line) and the issues raised are not long-winded . Equipped with arguments ( reasons ) that logically acceptable to readers , that's the simple version of the content that I think could be considered qualified.

But as we all know, an information in the form of text, audio or video that is part of a website / blog search engines need help in order to get to the prospective reader (human).

And now how can we know (assess) quality content version of google or other search engines? Search engine algorithms will perform a filter on all the sites will be given a position in SERP in accordance with the quality that is in the article.

Quality

Two equally important factors, human and search engine algorithms need each other in giving judgment on a piece of content. I think personally, first build a quality content that is intended for the reader, with the increasing number of visits to a site, and BR ( bounce rate) are increasingly ramping up the search engine algorithms will start providing a decent position on the site.

In making an article can be considered the On Page will be the reference search engine algorithms pass judgment on the content. Such as the selection of article titles, using keywords (keywords ) that are relevant, density ( keyword density ) as well as the placement of each paragraph.

Well that's my brief article this afternoon that try to give a little opinion (personal) on how to create quality content that could lift the popularity of a website in the eyes of the readers and which will have a positive effect on the position of a website in search engines SERP.

Minggu, 27 Oktober 2013

Still Rely on Old SEO Tricks?

Still Relying on Old SEO Tricks? - This post will cover some of the old methods of popular as well as what you need to know to succeed with your SEO initiatives today.

Paid Blog Networks
Wouldn�t it be great if there were an easy way to automate posting hundreds of high-quality backlinks per month? A few years ago, several groups formed blog networks (Build My Rank, Linkvana, etc.) to meet this demand. Some blog networks even supplied the writers, so you could place your order and they�d take care of the writing and post it to blogs across the Internet.

For a few years, many website owners used blog networks to easily post content to many sites for backlinks. They worked so well at improving rankings, that Google took action to kill their effectiveness and prevent search engine ranking manipulation. In March 2012, Google took action against blog networks and removed some of the major networks from their search index. At that point, those blog network backlinks became suddenly worthless.

As a result of this, some websites lost thousands of backlinks overnight and their search engine rankings on Google plummeted.

Link Spam
Link spam, also known as spamdexing, is a deliberate attempt to influence search engines. There are several different methods used, and all of them are considered to be black-hat and should be avoided. Some examples of these are :

Spun Content
Spun content is a method typically used to create backlinks by taking unique content and changing certain words, sentences, and even paragraphs, to create a new version. By rewriting existing content and replacing elements, an article spinner is able to get a certain percentage of unique content.

This method was used extensively by black-hat SEOs for years. Unfortunately, much of the content that was created using this method had terrible grammar and in most cases was simply unreadable. Since Google realized this was becoming a real problem, it is believed that grammar checking is now used as a signal for ranking.

Link Wheels
Once cheap SEO providers realized that they could use spun content to create link spam, it was only a matter of time until link wheels became a tool in their arsenal. Link wheels are a pattern of links created to help promote the rankings of a website. They are typically used with a mixture of links that funnel their link juice to a single page.

There are good indications that Google is getting more adept every day at recognizing link wheel schemes. Many methods that used to rank sites using link wheels have been abandoned and new methods are being created to take their place.

Automated Blog Commenting and Forum Posting
Automated blog commenting and forum posting was a favorite technique of black-hat SEOs for quite some time. Several tools popped up on the market to help people get large numbers of low-quality links quickly. The problem is that these comments were typically generic and provided little to no benefit to the conversation. Google has not only devalued the quality of these links, but also has lowered the ranking of sites that have them.

SEOGoogle Panda
Google Panda was first introduced in February 2011. The goal was to remove low quality and thin sites with poor or duplicate content from Google�s index. Google Panda was said to have affected around 12% of search engine results.

Google Panda was designed to fight problems with content scraping and copyright infringement that allowed sites to get higher rankings without having original content. The Panda algorithm has received many updates since it was initially rolled out as Google continues to refine the algorithm.

Google Penguin
Google Penguin was released on April 24, 2012. While Google Panda was designed to remove websites from the index that had poor or thin content, Penguin targeted websites that had achieved their rankings by manipulative link building techniques.

Black-hat methods such as link schemes, duplicate content, keyword stuffing, and cloaking were addressed.
Google has said that Penguin affected 3.1% of websites in English and about 3% in other languages. Penguin 1.1 was introduced on May 25, 2012 and another update, Penguin 3, was introduced on October 5th of 2012.

As Google continues to refine their algorithms, it's doubtful that the old methods of ranking (above) will continue to work for long.

Tips :
Most of the time when a site gets hit by Penguin, a bad link profile is the culprit. Have an SEO professional do a backlink analysis (or do it yourself) to figure out which sites are providing your inbound links, as well as which ones may be hurting your rankings.

What Works Now
B2B Tactics
Now that Google Panda and Penguin have been released, Google search engine rankings will never be the same. The old methods won�t be reliable in the future. While some of these methods may still work, Google is continuing to update its algorithms.

Here are some white-hat methods that professional SEOs are using to get sites to rank today :

Guest Posting
Guest posting has become more popular since Google made these changes. It's basically when an author is allowed to write content on another person or company�s website. Guest posting can be a great way to get traffic and backlinks.

Unfortunately, some unscrupulous people often try to post low quality content as guest posts. In most cases, the website owner rejects low quality content as it may endanger their website and incur the wrath of Panda.

Your best choice is to write extremely high-quality content that will have readers follow the links to your site after reading the article.

Tips:
  • Make guest blogging a regular part of your daily routine: don�t just do one and think you're done. As readers continue to read your guest posts, your level of trust with them will grow and they will be more likely to follow the link to your site.
  • Take the time to read the site before submitting a guest post and match the writing style. Also, make sure the site doesn�t already have articles written on the same topic.
  • Participate on the site before posting. This may sound like a simple suggestion, but in reality few people do it.

Social Media
Most of us use social media on a daily basis, but are we utilizing it in the best ways for our brand? Social media marketing is the process of gaining traffic and attention through social media sites.

It can be a great opportunity to build trust if used properly. Please keep in mind that social media should be used fundamentally to help people and not as a way to directly market your products.

Tips :
  • Make the most of your social media: post high quality, interesting content that people will want to share.
  • Create a hook in at least some of your posts to keep your readers interested.
  • Educate your readers. The more you can teach them, the better. This is not a place to sell your brand.

Content Marketing

Content marketing has become a buzzword in the past year, but what does it mean? In short, content marketing is communicating with your current and future customers without trying to promote your products.

It's a method of helping your customers by teaching instead of selling. It could also be a great way to improve trust and loyalty. Think of this as an umbrella term, which covers several types of content: articles, blogging, social media, videos, images, infographics, eBooks, and more.

Tips :
  • Create compelling content that will be shared.
  • Be careful when you promote your brand. Instead of advertising, create interesting pieces that teach.
  • Use a narrative voice whenever possible.
  • A great story can create readership and promote sharing. Use it often.

There are many steps to a successful SEO campaign. As long as you�re not still practicing the old methods and have embraced the evolution and changes within the SEO industry, work hard and smart and your SEO initiative will yield the positive ROI you�re looking for.